About Us

Born of freedom, colour, movement and kindness, CAKE creates clothes that tell a story. These stories belong to the beautiful, talented, and intricate hands that helped shape them, and they are woven into every piece. Every garment represents a journey. The journey we have been on to bring it to you and of course, your own journey each time you wear it. Each piece of CAKE clothing is a loving collaboration between the imagination, beauty and eclectic nature of our own designs and the colour and energy of India.

Our clothes reawaken the soul, release your inner-gypsy and bring a sophisticated bohemian beauty to your wardrobe. They are clothes for wearing and wandering; for finding adventure or stillness in. They are not just gorgeous pieces created in natural materials that allow you to feel freedom of movement; they are stunning, eclectic, and ethically made looks designed to make you feel beautiful, worldly, and vibrant.